NDS Survey: Digital Video Recorder Owners in India Have a Happier Home Life

NDS reported it has released a survey in which it states that Digital Video Recorder owners have a happier home life.

A DVR, such as Tata Sky+ or Hathway Digital Box Plus Recorder, allows pay-TV subscribers to pause live TV, as well as record, play back, rewind and fast-forward their TV programmes for viewing when they choose. DVR owners in India were surveyed on behalf of NDS by Media Partners Asia (MPA) Consumer Research.

Other highlights of the report include:

- DVR owners watch on average a total of 4.2 hours of television a day, made up of 2.9 hours of broadcast TV and 1.3 hours of recorded TV

- 86 percent of respondents said they would recommend owning a DVR because it means that they do not have to rush home to watch a particular programme

- 84 percent of respondents said that they were more likely to find something good to watch on TV now that they owned a DVR

- 84 percent of respondents said that operating a DVR was a revelation - it is so easy to use

- 22 percent of respondents already have a second DVR and a further 31 percent would consider getting a second one in the future.

"DVRs allow families in India to watch what they want on TV when they want, which makes for a happier, less stressful home life," said Sue Taylor, NDS Senior VP and General Manager Asia Pacific. "A DVR is one of those items that, once tried, is difficult to give up, because it opens up a whole new world of TV viewing possibilities."

The survey was carried out by MPA Consumer Research, a division of MPA on behalf of NDS during August-September 2009. The telephone survey involved 250 people across India, aged 18 to 83 years' old, who have a DVR at home.

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