Sony Ericsson to pre-load Scanbuy's mobile barcode application

Scanbuy, a provider of mobile barcode solutions, has announced that its ScanLife mobile barcode application will be pre-loaded on Sony Ericsson camera enabled devices.

Scanbuy has said that the ScanLife mobile application uses the camera phone to read all major 1D and 2D barcode formats including Datamatrix, EZcode, QR, UPC, and EAN.

The application scans a code to immediately launch a specific action like displaying a website, loading a video, dialing a phone number and more. This makes all physical objects interactive and removes the need for a user to type URL's or search for information using keywords.

Jonathan Bulkeley, CEO of Scanbuy, said: "Scanbuy and our partners are building a global infrastructure to make mobile barcode scanning completely ubiquitous and easy for the end-user. This partnership is already generating tangible results as people are using new Sony Ericsson phones today with our application."

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