Heinz(R) Ketchup and Gorton's(R) Fish Sticks 'Go Dipping' for Back to School Sweepstakes

Bait those hooks and cast those lines -- Heinz Ketchup and Gorton's Fish Sticks are inviting consumers to enter the "Gone Dipping With Gorton's and Heinz" sweepstakes, for a chance to catch the grand prize or one of 57 daily prizes, online at www.GoneDipping.com.

Fifty-seven winners will receive a customizable 'Gone Dipping' tackle box complete with a personalized bottle of Heinz Ketchup, a Gorton's Sudoku game, Gorton's and Heinz stickers and magnets, and a 57-day supply of Heinz Ketchup and Gorton's Fish Sticks. One lucky grand prize winner will receive $1,000 along with a 'Gone Dipping' tackle box. Consumers also can pick up co-branded Gorton's Fish Sticks and Heinz Ketchup 'Gone Dipping' packages, found on grocery stores shelves now for a limited time.

Gorton's Fish Sticks, with its natural Omega-3, and Heinz Ketchup, with wholesome tomatoes grown from Heinz seeds, is a meal time pair that moms can feel good about serving to their families. And ketchup is the No. 1 condiment* for fish sticks, making this partnership a natural fit -- now in its second year.

"For generations, families have trusted the Heinz and Gorton's brands to deliver high-quality products to the dinner table. We're happy to again partner with Gorton's to offer our consumers a chance to go dipping at home, in stores and online," said Sara Braca, associate brand manager, Heinz Ketchup.

"Much like Heinz Ketchup, Gorton's Fish Sticks are a tried and true family favorite," said Kiernan Laughlin, senior marketing associate for Gorton's. "Now in re-sealable bags, Gorton's Fish Sticks are perfectly dippable again and again with Heinz Ketchup and we're excited to engage in year two of this partnership with Heinz."

The sweepstakes ends December 27, 2009. To enter the sweepstakes and to view the official rules, visit www.GoneDipping.com. Participants can enter one time per e-mail address per day.

*Source: The NPD Group National Eating Trends, 2 years ending May 2009

About Heinz

H.J. Heinz Company (NYSE: HNZ), offering "Good Food Every Day," is one of the world's leading marketers and producers of healthy and convenient foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or "on-the-go." Heinz is a global family of leading branded products, including Heinz(R) Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz's total sales), Ore-Ida(R) potato products, Weight Watchers(R) Smart Ones(R) frozen entrees, Boston Market(R) meals, T.G.I. Friday's(R) frozen snacks and Plasmon(R) infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz(R) Ketchup, The World's Favorite Ketchup(R). Information on Heinz is available at www.heinz.com.

About Gorton's

Founded in 1849, Gorton's is one of America's oldest continuously operating companies. Headquartered in Gloucester, Massachusetts, Gorton's continues to be the innovative leader in the seafood industry. Gorton's full line of frozen seafood products includes Breaded and Battered Fish Sticks and Fillets, Flavored Fillets, Tenders, Shrimp Bowls, Popcorn Shrimp, Grilled Fillets, including Tilapia and Salmon, Premium Fillets, and now, Grilled Shrimp. Gorton's products are available nationwide in better independent and chain grocery stores. Gorton's proudly stands behind its products with its "Trust the Fisherman Guarantee," which represents an unwavering commitment for over 150 years to providing the best-tasting, highest quality seafood meals. Among consumers the Gorton's Fisherman, in his yellow slicker and rain hat, has become an icon symbolizing this commitment. For more information, please visit www.gortons.com or call 1-800-222-6846.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6079437&lang=en

SOURCE: H.J. Heinz Company

Heinz North America 
Stephanie Ackerman, 412-237-7553 
stephanie.ackerman@us.hjheinz.com 
or 
Gorton's 
Jessica Gallagher, 646-512-3116 
jessica@prevailstrategy.com

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