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United Rentals Taps WhereScape

WhereScape, a Teradata Select Software Partner and provider of an Integrated Development Environment (IDE) for data warehousing, announced that equipment rental company United Rentals has purchased WhereScape RED.

Dan Mosher, Director of Enterprise Data Warehousing for United Rentals, said, "WhereScape's rapid prototyping process enables us to quickly understand our data, get aligned with our business users, and build our Teradata data warehouse more rapidly, with the added benefit of metadata-based documentation automatically produced for our end-users and technical staff. We are delighted with the productivity afforded by WhereScape RED, and the more automated, repeatable and documented development environment it supports."

"WhereScape provides an attractive alternative for quickly prototyping, building and deploying Teradata data warehouses as well as dependent data marts for targeted BI solutions that can be quickly adapted as the business dictates," said Claudia Imhoff, President of Intelligent Solutions, a consultancy on data warehousing and BI technologies and strategies. "Most business users need a bit of help in 'visualizing' what a BI application can do for them, and WhereScape's prototypes, or mockups of the application, have been proven to be most effective in fine-tuning the functionality of the application. We all recognize that prototypes save time and money and ultimately lead to a more successful project."

WhereScape explained that RED provides native support for Teradata as well as IBM DB2, Oracle, and Microsoft SQL Server. WhereScape's framework explicitly supports Teradata normal-form model table methodologies, just as Teradata practitioners would generate if they were handcrafting the functionality. It builds Teradata objects (tables, indexes, join indexes etc) and generates set based procedures and scripts. WhereScape RED utilizes Teradata for both its ELT transformations and metadata storage. It generates strictly native Teradata scripts (FastLoad, MultiLoad and TPT), set-based code and objects, which are all documented and all automatically included in WhereScape's integrated and open metadata repository.

"We are delighted to welcome United Rentals as a WhereScape customer and are pleased with the role WhereScape is playing in the development and deployment of its Teradata data warehouse environment," said WhereScape Founder and CEO Michael Whitehead. "WhereScape RED ensures that organizations like United Rentals are not only developing data warehousing solutions quickly, but that these solutions are easily adaptable and integrate into the existing IT infrastructure as well."

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