Majority of Canadians Want Flavour in Their Snacks

    <<
    Orville Redenbacher's introduces its first line of flavoured popcorn in
    tangy lime and spicy cracked pepper
    >>

Two thirds of Canadians say that a variety of flavours is an important consideration when choosing a snack, according to a new poll by Angus Reid Strategies. Orville Redenbacher's, Canada's leading brand of microwave popcorn, is introducing a new line of pre-flavoured popcorn to give Canadians the snacking options they crave.

Orville Redenbacher's is launching Flavoured Mini Bags, portion-controlled packages of popcorn - perfect for the quarter of Canadians (25 per cent) who enjoy solo snacking in the afternoon. The popcorn is available in two unique flavours: Lime & Salt and Salt & Cracked Pepper.

"Canadians have long-loved flavourful snacks, but there haven't been many options for popcorn-lovers who also enjoy gourmet flavours," said Norma D'Onofrio, Senior Marketing Manager for Orville Redenbacher's at ConAgra Foods Canada. "Orville Redenbacher's Flavoured Mini Bags cater to those who don't want to sacrifice good taste at snack time."

The survey also found that 70 per cent of Canadians feel that snacks are an important part of their enjoyment of get-togethers with family. In addition, popcorn is overwhelmingly the top snacking pick when sitting down with the family to enjoy a movie at home (43 per cent).

Orville Redenbacher's Flavoured Mini Bags popcorn has a suggested retail price of $4.99-$5.99 for an eight-pack box. Orville Redenbacher's Flavoured Mini Bags popcorn began appearing at most major grocery retailers on September 28, 2009.

Orville Redenbacher's Flavoured Mini Bags is the newest product to be launched by the brand in Canada, and like all Orville Redenbacher's popcorn, is made with 100 percent whole grain popping corn and is a source of fibre. Canada's Food Guide advises Canadians to make at least half of their grain products whole grain each day.

From October 1 to October 2, 2009, Angus Reid Strategies conducted an online survey among 1,005 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error-which measures sampling variability-is +/- 3.1%, 19 times out of 20.

About ConAgra Foods Canada, Inc.

ConAgra Foods Canada, based in Mississauga, Ontario, is a division of ConAgra Foods Inc. (NYSE: CAG), based in Omaha, Nebraska. ConAgra Foods is one of North America's largest packaged-food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: Orville Redenbacher's(TM), Chef Boyardee(TM), Egg Beaters(TM), Healthy Choice(TM), Hunt's(TM), Snack Pack(TM), PAM(TM), POGO(TM), Reddi-Wip(TM), VH(TM), and many others. For more information, please visit us at www.conagrafoods.ca.

About ConAgra Foods, Inc.

ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Orville Redenbacher's(TM), Healthy Choice(TM), Chef Boyardee(TM), Banquet(TM), Egg Beaters(TM), Hebrew National(TM), Hunt's(TM), Marie Callender's(TM), PAM(TM), Peter Pan(TM), Reddi-wip(TM) and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying potato, other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

SOURCE: ConAgra Foods, Inc.

Media Contacts: Laura Snell, Ketchum on behalf of ConAgra Foods Canada, T: (416)
355-7406, E: laura.snell@ketchum.com; Marshneill Abraham, Ketchum on behalf of
ConAgra Foods Canada, T: (416) 355-7425, E: marshneill.abraham@ketchum.com

Related terms: business, canada, commercial, consumer, corn, family, food, grain, grocery, movie, nebraska, north america, nyse, online, ontario, products, restaurants, retail, vegetable