Unica Wins 2009 DMA Future Innovators Award

Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, has been awarded the inaugural DMA Future Innovators Award for its Interactive Marketing solution. The Future Innovators recognize innovative solutions that have influenced and improved the marketing industry. The awards were presented at the recent DMA09 Conference and Expo.

Interactive marketing is the discipline of engaging each customer and prospect in a cross-channel dialogue that builds upon their past and current behavior. Unica Interactive Marketing is a complete set of capabilities for marketers seeking to make the shift from traditional marketing to interactive marketing and conquer today's inbound-outbound, online-offline, anytime-real-time world. Unica Interactive Marketing enables marketers to more quickly and easily enable interactive campaigns and offer lifecycle management -- from conception to creation to execution.

"We're honored to be recognized for improving and influencing the marketing industry," said Elana Anderson, vice president, Products, Unica. "Our focus is our customers -- providing them with the optimal technology to achieve marketing success. Unica Interactive Marketing and our new Interactive Marketing OnDemand empower marketers to build better relationships, reduce costs, and ultimately improve results."

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contacts:
Dan Ring
Unica
781-487-8641
dring@unica.com

SOURCE: Unica Corporation

mailto:dring@unica.com

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