Softchoice Achieves Cisco Advanced Data Center Networking Infrastructure Specialization

Attention Business and IT editors:

Softchoice Corporation (TSX:SO), a leading North American provider of IT solutions and services, is pleased to announce it has met all criteria for Cisco's Advanced Data Center Networking Infrastructure Specialization. This achievement validates Softchoice's knowledge and expertise in selling, designing, installing and supporting comprehensive Cisco Data Center solutions. As a Cisco Data Center partner, this specialization also increases the breadth of technologies Softchoice is able to provide Canadian customers while increasing the Company's visibility through inclusion on Cisco's Partner Locator - the "go-to" list for certified Cisco partners.

"There are enormous opportunities to reduce the cost and complexity of data center environments, but doing so requires integrated, holistic thinking," said David MacDonald, President and CEO of Softchoice. "Certifications like this enhance our overall data center strategy by giving us the technical expertise to provide customers with complete end-to-end solutions to support their virtualization strategies."

The Advanced Data Center Networking Infrastructure Specialization allows Softchoice to meet a wide range of customer needs around the design and implementation of scalable, efficient, and high performance data center solutions. Through Softchoice, customers can access certified resources for advice on selecting and integrating Cisco technologies in addition to experienced Professional Services personnel to manage configuration and on-site implementation. These competencies are particularly relevant as more and more organizations seek to centralize their computing environments to reduce the associated infrastructure, real-estate, IT resource and energy costs.

"Our goal to help customers break down the resource and technology barriers within their environments to harness innovations that improve service levels and drive greater simplicity across IT," added Frank Ball, Softchoice's Director of Cisco Solutions. "From advising on application and hardware platform considerations, to implementing the required connectivity, storage, and disaster recovery elements, we are well positioned to help more organizations realize the benefits of data center optimization."

About Softchoice

As one of North America's leading providers of technology solutions and services, Softchoice helps businesses and organizations of all sizes to select, acquire and manage their software and hardware technology resources. Softchoice offers a full range of capabilities, including face-to-face consultations and IT asset management services designed to help customers save time, money and risk in IT procurement. Softchoice currently has 886 employees operating from over 40 branch offices located in major cities across the U.S. and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

SOURCE: Softchoice Corporation

Media Contact: Softchoice
Eric Gardiner
Manager of Communications
416.588.9002 Ext. 2358
eric.gardiner@softchoice.com
www.softchoice.com

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