Handmark: Samsung and Handmark Announce New Global Venture Fund Driving Innovation in Mobile Game Development for Samsung Application Store

KANSAS CITY, MO (USA) and LONDON, UK -- Samsung Electronics,a leader in consumer electronics and information technology, and Handmark , a world-leading creator and distributor of mobile applications and services, today announced the launch of a new Global Venture Fund to invest in companies and/or individuals with innovative, market-changing game ideas for next generation Samsung mobile phones. Companies and/or individuals selected will receive up to $250,000 each to fund the development of winning ideas.

The fund will be managed by Handmark out of its Kansas City and London offices in partnership with Samsung Electronics. The companies are searching for games that best showcase Samsungmobile phonesand the advanced features they offer. Both current and new content ideas are encouraged, taking timing and cost into consideration.

"We know there's a wealth of great ideas out there waiting to be discovered," said Chris Barnett, senior vice president of Global Sales and Strategic Partnerships for Handmark. "This is a fantastic opportunity for anyone, including big brands, mobile developers or any individual with a unique, creative idea to make it a reality."

"Samsung recognizes the importance of content and applications for today's mobile phone users,"saidHo Soo Lee, executive vice presidentfor Samsung Electronics'Media Solution Center. "We are pleased to broaden our partnership with Handmark to help lead the Global Venture Fund, using their expertise to support us capturing great ideas and raise the standard of mobile innovation."

In addition to funding those selected, Handmark will also provide assistance with development, testing and certification, as well as distribution of the application through the Samsung Application Store.

To submita proposalor for more information, visitwww.handmark.com/company/samsungfund.The deadline for entries is November 20, 2009 at 5 PM CT.

About Handmark

Handmark is a world-leading creator and distributor of mobile applications and services. The company delivers an engaging, customized experience for your mobile phone with the industry's best applications covering news and information, games, lifestyle and travel, reference and productivity, personalization and more. As one of the leading distributors of mobile content and storefronts for 10 years, Handmark has established itself as the premier mobile content partner.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media &Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

2009 Handmark, Inc.; Handmark and the distinctive hand design are registered trademarks of Handmark, Inc. in the U.S. and other territories. All other trademarks belong to their respective owners. All rights reserved.

CONTACT: Erica Cohen, Handmark Tel: +1 816 268 2956 e-mail: ecohen@handmark.com WWW: http://www.handmark.com Yeonhee Park, Samsung Electronics Tel: +82 31 301 1099 e-mail: Yeony.park@samsung.com WWW: http://www.samsung.com

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