The North Face Supports BICEP and 350.org in Effort to Halt Climate Change

The North Face, a supplier of outdoor apparel, equipment and footwear, has announced its commitment to help halt climate change by actively supporting Business for Innovative Climate & Energy Policy (BICEP) and 350.org, and challenges consumers and businesses to do the same.

"The future success of our business is fundamentally linked to having a healthy planet, and we believe that a strong climate change policy is necessary to affect real and meaningful change," says Steve Rendle, president of The North Face and parent company VF Corp.'s Outdoor Americas coalition. "We must all get involved."

"Our athletes, consumers and employees are seeing firsthand the negative impacts of climate change in their expeditions and everyday lives with melting glaciers, droughts, decimated forests, and alterations in wildlife habitat," says Letitia Webster, director of corporate sustainability & communications for The North Face. "We want to positively influence climate change policies and legislation by leveraging our brand recognition in the marketplace to make a real and lasting impact on our environment."

The North Face said that it is proud partner of BICEP, which works directly with key allies in the business community and with relevant members of Congress to support energy and climate legislation. The North Face supports BICEP's efforts, which included a visit earlier this month to Washington, D.C. along with other U.S. corporations to urge the Senate to take swift action on an energy and climate bill.

The North Face said that it also strongly believes in and supports the mission of 350.org, an organization that is striving to reduce the world's amount of carbon in the atmosphere to 350 parts per million.

"We are helping to create awareness and action around the globe for 350.org through our website, store signage, and active employee participation," explains Webster. "Our employees around the world will participate in the International Day of Climate Action through the collaborative production of a video that highlights this urgent and critical issue."

"Our hope is to inspire our constituency to take action now on climate change by contacting their local legislator or participating in the International Day of Climate Action," concludes Rendle. "Ultimately, the passage of ACES will increase the likelihood of reaching an agreement for international action on climate change at the United Nations Climate Change Conference in Copenhagen this December."

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