Deutsche Bank Appointed as Successor Depositary Bank for the American Depositary Receipt Program of CPFL Energia S.A.

Deutsche Bank today announced its appointment as successor depositary bank for the New York Stock Exchange (NYSE)-listed American Depositary Receipt (ADR) program of CPFL Energia S.A. (CPFL Energia).

CPFL Energia is the largest private company in the Brazilian electricity sector based on market share with over 90 years of operating history. Through its subsidiaries, it distributes, generates and commercializes electricity in Brazil.

CPFL Energia is a market leader in Brazil in both electricity distribution and commercialization, with market shares of 13% and 22%, respectively. During the year ending December 31, 2008, CPFL Energia's sales in its distribution companies' concession areas reached 49,033 GWh. CPFL Energia distributes energy to 6.5 million customers, located mainly in economic and industrial centers in Brazil, in upstate Sao Paulo and Rio Grande do Sul, as well as in some municipalities in the states of Parana and Minas Gerais. The sales in the electricity commercialization segment reached 8,904 GWh.

CPFL Energia holds a 2% market share in Brazilian electricity generation. CPFL Energia has an installed capacity to generate 1,737 MW of electricity, which it expects will reach 2,202 MW in year 2010, following the completion of two electricity generation projects that are under construction: the Foz do Chapeco hydroelectric generation facility and the Baldin thermoelectric power plant (a biomass generation project).

CPFL Energia's ADRs currently trade on the NYSE under the symbol CPL. The company's ordinary shares are listed on the Sao Paulo Stock Exchange (BM&FBOVESPA) under the symbol CPFE3. Each ADR represents three ordinary shares.

"We are pleased with the appointment of Deutsche Bank as our new ADR depositary and are looking forward to working with the global team to continue to enhance our relationship with investors", said Jose Antonio de Almeida Filippo, Chief Financial and Investor Relations Officer at CPFL Energia.

Akbar Poonawala, Head of Global Equity Services at Deutsche Bank said, "We are delighted to be appointed as depositary bank for CPFL Energia's NYSE-listed ADR program. We very much look forward to working with CPFL Energia to ensure that their ADR holders receive the highest level of specialized service. This appointment further demonstrates our commitment to the Brazilian market."

"This transaction reflects the continued commitment of Deutsche Bank to the Brazilian market and demonstrates the confidence that leading Brazilian corporates, global leaders in their industry, are placing in the Deutsche Bank platform" said Bernardo Parnes, Managing Director of Deutsche Bank in Brazil.

*Source: CPFL Energia S.A. (October 2009)

About Deutsche Bank

Deutsche Bank (NYSE: DB) is a leading global investment bank with a strong and profitable private clients franchise. A leader in Germany and Europe, the bank is continuously growing in North America, Asia and key emerging markets. With 78,896 employees in 72 countries, Deutsche Bank competes to be the leading global provider of financial solutions for demanding clients creating exceptional value for its shareholders and people.

www.db.com

Trust & Securities Services

Deutsche Bank's Trust & Securities Services business, part of Global Transaction Banking, is one of the leading providers of trustee, agent, depositary, registrar, SPV management and related services for a wide range of financial structures and transactions. It is a leading depositary for American and Global Depositary Receipts, providing value-added services to companies raising capital in international markets or listing on the New York, Nasdaq, London, Luxembourg, Singapore or NASDAQ Dubai stock exchanges by means of depositary receipts. It also offers fund and hedge fund administration and, through a fully integrated network of specialist offices worldwide, provides domestic custody services in more than 30 securities markets. Additional details are available on www.adr.db.com or www.tss.db.com.

This announcement appears as a matter of record only. This announcement has been approved and/or communicated by Deutsche Bank AG London.

The Depositary Receipts have been registered pursuant to the US Securities Act of 1933 (the "Act"). The investment or investment service which is the subject of this notice is not available to retail clients as defined by the UK Financial Services Authority. This notice has been approved and/or communicated by Deutsche Bank AG London. The services described in this notice are provided by Deutsche Bank Trust Company Americas (Deutsche Bank) or by its subsidiaries and/or affiliates in accordance with appropriate local registration and regulation. Deutsche Bank is providing the attached notice strictly for information purposes and makes no claims or statement, nor does it warrant or in any way represent, as to the accuracy or completeness of the details contained herein or therein. This announcement appears as a matter of record only. Neither this announcement nor the information contained herein constitutes an offer or solicitation by Deutsche Bank or any other issuer or entity for the purchase or sale of any securities nor does it constitute a solicitation to any person in any jurisdiction where solicitation would be unlawful. No part of this notice may be copied or reproduced in any way without the prior written consent of Deutsche Bank. Past results are not an indication of future performance. Copyright (C) October 2009 Deutsche Bank AG. All rights reserved.

SOURCE: Deutsche Bank

Deutsche Bank: 
Libby Young, +44 (0) 20 7545 6941 
Press Office 
or 
John T Gallagher, +1-212-250-4516 
Press Office

Related terms: appointment, asia, bank, banking, brazil, business, construction, dubai, electricity, energy, equity, europe, financial services, germany, hedge fund, hydroelectric, industrial, investment, investment bank, local, london, luxembourg, market, market share, nasdaq, north america, nyse, power plant, retail, sales, securities, singapore, trade