PicksThatMove: www.PicksThatMove.com: "Picks that move" Alerts, October 28, 2009: M, IDC, SFE, EFX, IBM and LUV

Picksthatmove.com Alerts include Macy's (NYSE: M); Interactive Data Corporation (NYSE: IDC); Safeguard Scientifics, Inc. (NYSE:SFE); Equifax Inc. (NYSE: EFX); International Business Machines Corporation (NYSE:IBM) and Southwest Airlines (NYSE:LUV)

-- October 28, 2009 Macy's (NYSE: M) trading at $17.85 on a volume of 5.80M shares

In a press release on October 28, Threads & Heirs Men's Line to Launch Exclusively at Macy's

Debut Threads & Heirs Collection Includes Designs by Ruffian in Partnership with LF USA

NEW YORK, Oct 28, 2009 Today Macy's (NYSE: M) announced the launch of the new men's fashion brand, Threads & Heirs, which will be exclusively available at 200 Macy's stores nationwide and on macys.com in March 2010. Produced by LF USA's Oxford Collections and designed in part by acclaimed luxury designers and New York fashion darlings Ruffian, the collection will offer a modern style sensibility and deliver desirable men's fashion at an affordable price.

About Macy's, Inc.

Macy's, Inc. (Macy's) is a retail company that operates retail stores and Internet Websites under two brands, Macy's and Bloomingdale's, which sell a range of merchandise, including men's, women's and children's apparel and accessories, cosmetics, home furnishings and other consumer goods in 45 states, the District of Columbia, Guam and Puerto Rico. As of January 31, 2009, the Company's operations were conducted through seven operating divisions: four geographic Macy's divisions, macys.com, Bloomingdale's, and bloomingdales.com, which are aggregated into one segment. As of January 31, 2009, the Company operated 847 retail stores in 45 states, the District of Columbia, Puerto Rico and Guam, comprising a total of approximately 154,300,000 square feet. Of such stores, 466 were owned, 263 were leased and 118 stores were operated under arrangements, where the Company owned the building and leased the land. Most stores of its are located at urban or suburban sites across the United States.

-- October 28, 2009 Interactive Data Corporation (NYSE: IDC) trading at $26.27 on a volume of 48,436 shares

In a press release on October 28, Interactive Data Extends Its Interest Rate Swap Valuation Service

Enhanced Functionality Expands Derivatives Offering

NEW YORK, Oct 28, 2009 Interactive Data Corporation (NYSE: IDC), a leading provider of financial market data, analytics and related solutions, today announced that its Pricing and Reference Data business has broadened the capabilities for its interest rate swap valuation service. This service assists clients by providing information they can use to help efficiently value their portfolios containing these over-the-counter (OTC) derivatives.

The service now covers Canadian dollars and New Zealand dollars. It has also been expanded to offer cross currency fixed for floating swaps for these two currencies, along with any combination of the 13 additional currencies it covers, including: Australian dollars, British pounds, Czech koruna, Danish krone, Euros, Hungarian forint, Japanese yen, Norwegian krone, Polish zloty, Swedish krona, Swiss Francs, South African rand, and U.S. dollars. Interactive Data also offers float-for-float basis swaps in 11 major currencies against U.S. dollars.

About Interactive Data Corporation

Interactive Data Corporation (NYSE: IDC) is a leading global provider of financial market data, analytics and related solutions to financial institutions, active traders and individual investors. The Company's businesses supply real-time market data, time-sensitive pricing, evaluations and reference data for millions of securities traded around the world, including hard-to-value instruments. Many of the world's best-known financial service and software companies subscribe to the Company's services in support of their trading, analysis, portfolio management and valuation activities. Interactive Data, headquartered in Bedford, Mass., has approximately 2,400 employees in offices located throughout North America, Europe, Asia and Australia. Pearson plc (NYSE: PSO; LSE: PSON), an international media company, whose businesses include the Financial Times Group, Pearson Education, and the Penguin Group, is Interactive Data Corporation's majority stockholder.

-- October 28, 2009 Safeguard Scientifics, Inc. (NYSE:SFE) trading at $10.03 on a volume of 39,786 shares.

In a press release out on October 28, Safeguard Scientifics Leads $17.4 Million Series B Financing for Quinnova Pharmaceuticals

Patented technology addresses unmet need in dermatology for enhanced treatment compliance and therapeutic efficacy

WAYNE, Pa., Oct 28, 2009 Safeguard Scientifics, Inc. (NYSE:SFE), a holding company that builds value in growth-stage life sciences and technology companies, today announced it led a $17.4 million Series B financing round for Quinnova Pharmaceuticals, Inc., with participation from existing investors Thomas, McNerney & Partners and H.I.G. BioVentures. Quinnova will use the proceeds to fund a Phase III clinical trial for an NDA product, expand its sales and marketing capabilities, facilitate the company's other NDA and medical device clinical trials, and fund research and development initiatives to bring new products to market.

About Safeguard Scientifics

Founded in 1953 and based in Wayne, PA, Safeguard Scientifics, Inc. (NYSE:SFE) provides growth capital for entrepreneurial and innovative life sciences and technology companies. Safeguard targets life sciences companies in Molecular and Point-of-Care Diagnostics, Medical Devices, Regenerative Medicine and Specialty Pharmaceuticals, and technology companies in Internet / New Media, Financial Services IT and Healthcare IT with capital requirements of up to $25 million. Safeguard participates in expansion financings, corporate spin-outs, management buyouts, recapitalizations, industry consolidations and early-stage financings. www.safeguard.com

-- October 28, 2009 Equifax Inc. (NYSE: EFX) last at $28.15 a volume of 733,053 shares

In a press release out on October 28, Equifax Closes IXI Transaction

ATLANTA, Oct 28, 2009 Equifax Inc. (NYSE: EFX) today confirmed it has satisfied all closing conditions and has completed its acquisition of IXI Corporation, a leader in collecting, analyzing and delivering consumer wealth and asset data. IXI will now become part of Equifax's US Consumer Information Solutions (USCIS) unit. IXI's primary center of operations will remain based in the McLean, VA area. Tom Dailey, currently president and CEO of IXI will continue as its leader reporting into USCIS President Dann Adams.

About Equifax (www.equifax.com)

Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

-- October 28, 2009 International Business Machines Corporation (NYSE:IBM) last at $121.28 on a volume of 3.48M shares

In a press release out on October 28, IBM to open health analytics center in Dallas

Oct 28, 2009 IBM Corp. said Tuesday it is opening a Health Analytics Solution Center in Dallas to address a growing demand for analyzing patient data to improve care. The center is IBM's first in the nation to focus specifically on health analytics. It will employ about 100 technology consultants in the area.

Analytics is the ability to see patterns in vast amounts of data and extract business insights. More hospitals and doctors are using analytics to tap into patient information generated by electronic medical records and devices. The information can be used to improve chronic care treatment, reduce prescription errors and make more accurate diagnoses. Health analytics can be used to crunch the data on patients to determine if they are likely to develop a chronic illness, have complications or return to the hospital for a recurring illness. That allows doctors to adjust how they care for and educate the patient.

About IBM

International Business Machines Corporation (NYSE:IBM), is an information technology (IT) company. The Company's major operations include Global Technology Services segment (GTS), Global Business Services segment (GBS), Software segment, Systems and Technology segment, and Global Financing segment. On January 31, 2008, the Company acquired 100% of Cognos, Inc. On April 3, 2008, IBM acquired 100% of Telelogic, AB. In July 2008, the Company acquired Platform Solutions, Inc. In December 2008, its internal global logistics operations were acquired by SNCF Transport and logistics division of Geodis. In July 2009, IBM acquired Ounce Labs, Inc., a privately held company based in Waltham, Massachusetts, whose software helps companies to reduce the risks and costs associated with security and compliance concerns. In August 2009, the Company announced the launch of its China Analytics Solution Center, part of a network of global centers.

-- October 28, 2009 Southwest Airlines (NYSE:LUV) trading at $8.63 on a volume of 4.13M shares

In a press release out on October 28, Southwest Airlines and Boston Celtics renew sponsorship agreement for 14th year

Oct 28, 2009 Southwest Airlines (NYSE:LUV) announced on Wednesday that it is continuing its partnership with the Boston Celtics for the 2009-2010 NBA season.

About Avnet ASIC Israel, Ltd.

Southwest Airlines Co. (Southwest) is a passenger airline that provides scheduled air transportation in the United States. As of December 31, 2008, the Company operated 537 Boeing 737 aircraft and provided service to 64 cities in 32 states throughout the United States. The Company focuses principally on point-to-point service, rather than hub-and-spoke service. As of December 31, 2008, Southwest served 438 non-stop city pairs. Approximately 78% of the Company's customers fly non-stop. Southwest predominantly serves short-haul routes with high frequencies. It complements this service with more medium to long-haul routes, including transcontinental service. The Company's average aircraft trip stage length for the year ended December 31, 2008, was 636 miles with an average duration of approximately 1.8 hours.

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