Crown Crafts enters into licensing agreement with Procter & Gamble

Crown Crafts, Inc., a designer and distributor of infant and juvenile consumer products, has entered into a licensing agreement with The Procter & Gamble Company, a consumer goods company. Both the parties are based in the US.

Under the agreement, Crown Crafts will develop, produce, market and sell an assortment of infant products under the Pampers(R) brand name. Such products will include infant bedding, blankets, bibs, bath goods and slings. They will be developed by Crown Crafts' wholly-owned subsidiaries Crown Crafts Infant Products, Inc. and Hamco, Inc.

Deal Type    Partnership
Sub-Category Licensing Agreement
Deal Status  Completed: 2009-10-27

Deal Participants

Partner 1 (Company) Crown Crafts, Inc.
Partner 2 (Company) The Procter & Gamble Company

Deal Rationale

The partnership furthers Crown Crafts' efforts to offer differentiated products and allows it to further access the infant products market.

Related terms: consumer, consumer products, distributor, market, partnership, products