Constant Contact Launches Event Marketing Tool for SMBs

Constant Contact, a provider of email marketing and online survey tools for small organizations, announced Constant Contact Event Marketing, a new online service developed to help small businesses and organizations professionally promote and efficiently manage registrations and RSVPs for their meetings, functions, seminars, and other events.

The firm said that Event Marketing is designed to help small businesses and organizations drive increased customer or member participation and strengthen relationships.

The company explained that Small businesses, associations, and non-profits can use Constant Contact Event Marketing to manage event promotion, communicate with invitees and registrants, and capture and track registrations and payments -- all in a single tool. With Event Marketing, customers can create and launch a complete event marketing program in minutes. This advertisement-free, professional marketing tool helps small businesses raise awareness, encourage attendance and fill seats at events, while reinforcing the businesses' brand. As a result, any small organization can more extend and strengthen its relationships with customers and members.

Constant Contact stated that features include:

- Promote: Organizations can use Event Marketing to promote their events with an easy-to-create homepage, email invitations, online calendar, and an event link that can be included on any website, blog or social network. Constant Contact Event Marketing also allows the customer to send professional looking communications such as reminders, updates, and thank you confirmations to registrants.

- Capture: Organizations can use Constant Contact Event Marketing's ready-made registration form, or customize their own form to capture more data from registrants. Event Marketing's 24/7 online registration enables credit card processing via PayPal to make it easier and faster for small organizations to manage registrations and payment.

- Track: With instant, automated reporting, Constant Contact Event Marketing allows an event host to easily track registration, payment, attendance and other information about their events in real-time.

"Small businesses and organizations thrive on their ability to continually strengthen customer relationships, and hosting events is a great way to do so," said Gail Goodman, CEO, Constant Contact. "Event Marketing offers our customers a professional, affordable, and efficient solution for managing and promoting an event from start to finish. As with our other product offerings, Event Marketing addresses the unique needs of the small business owner or nonprofit organization manager and turns an important, but often overwhelming marketing and management task into a simple and effective process."

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