Mattel Launches MattelShop.Com

Mattel announced the launch of MattelShop.com, an online shopping destination offering a complete selection of Mattel products, informative content, and a social shopping experience.

"We have developed a unique online shopping destination that is playful, social and informative," said Chuck Scothon, General Manager & Senior Vice President, Mattel Digital Network. "The MattelShop.com serves as a research and shopping tool allowing parents, grandparents and gift-givers alike to choose the best toys for children this holiday season."

Mattel said it conducts research just about every day of the year to better understand kids and parents. Combining rich proprietary research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and friendly for every shopper. Once on the homepage, Mattel's own Dr. Michael Shore, Vice President of Worldwide Consumer Insights, takes visitors through a simple guided tour of the site's key features and general layout.

The MattelShop.com features tools including ShopTogether, a social shopping tool from DecisionStep that allows anyone to browse the site together with family and friends regardless of whether they are across town or around the world. The ShopTogether feature allows shoppers to chat in real time regarding the toys they like most, just like one would do on a shopping trip.

The site includes a complete catalog of Mattel's brands such as Barbie and Hot Wheels plus many other toys, games and licensed products from the entire Mattel Brands portfolio. Shoppers are can choose to shop by age, gender, play preference, or find the hottest new products on the big or small screen from Mattel's entertainment related portfolio.

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Related terms: children, consumer, entertainment, family, online, president, products, research, toys