Acxiom and Kynetx Ink Alliance

Acxiom, a provider of interactive marketing services and infrastructure management, announced an investment in a business and development partnership with Kynetx, a supplier of context-automation services, which the company said will enable online consumers to control their personalization experience across multiple websites.

The company reported that consumers will be able to download applications that flag the discounts and promotions they are most likely to be interested in. Because the technology is brokered through a standard Web browser, the application that the consumer has self-selected (and with it, the consumer's personal discounts) can accompany them across the Web to any search engine or site.

"Our partnership with the Kynetx platform will enable consumers to drive the content," said John Meyer, Acxiom CEO and president. "We will put more power in the hands of consumers to get the content they're looking for, and in much less time than is required today. The applications enabled by our partnership create consumer engagement that no one else is doing in quite the same way. Consumers will be able to drive highly targeted, personalized features that improve the quality of the interaction."

"Together, we're giving users the ability to experience the Web in a 'purpose-centric' way," said Stephen Fulling, Kynetx CEO. "People go online to get something done. With Acxiom, we are creating applications that fully achieve users' goals of finding the best information without getting lost in the clutter."

"Kynetx is the perfect partner," said Tim Christin, Acxiom's senior vice president for identity solutions. "The Kynetx engine is the best technology to build a loyal audience because it is consumer controlled and delivers a cross-site, experiential and context-driven experience. And best of all for the consumer, it ties in seamlessly with our existing identity management solutions."

Kynetx and Acxiom will discuss their integrated tools and how to use them at the upcoming Kynetx Impact Conference November 18-19.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

Related terms: business, ceo, conference, consumer, investment, marketing, online, partnership, president, technology, web