iContact Offers Holiday Checklist for Retailers, Small Businesses

Too many emails; discounts without features; sending email without tracking results. These are the three worst holiday email mistakes that small and medium sized businesses make each year. This information is included in a new Holiday Checklist just published by iContact, the email marketing service provider that serves more than 57,000 SMBs and non-profits.

iContact's Holiday Checklist not only lists the Three Worst Holiday Email Mistakes, it tells email marketing users how to avoid them. The checklist includes: The Top Ten Days in 2009 for Sending Holiday Emails Five Practical Steps for Maximizing Email Campaign Performance Five Big Picture Strategies for Holiday Email Success "Many small businesses understand the importance of Cyber Monday and Black Friday," commented Keith Moore, Chief Marketing Office for iContact, "but they may not know that one of the best days of the holiday season to send email is the day before Thanksgiving, for instance. We hope to increase our customers' success with this practical guide." iContact's Holiday Checklist is available free to download here (http://click.icptrack.com/icp/relay.php?r=-1&msgid=0&act=11111&c=46575&admin=0&destination=http%3A%2F%2Fwww.icontact.com%2Fpdf%2FHolidayChecklist2009.pdf) visit http://icontact.com/pdf/HolidayChecklist2009.pdf About iContact: With more than 57,000 customers, iContact provides email marketing for SMBs and non-profits. iContact allows for easy creation of email newsletters, surveys, and autoresponders. Market leaders like Bank of America, Ford, Intuit, Vonage, Symantec, International Paper, LG Electronics, ReMax, United Colors of Benetton, and Centex Homes, use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods. iContact, designed for the SMB market and iContact Enterprise, designed for mid-sized to large organizations, are both available at www.iContact.com.

For media inquiries, contact Chuck Hester, APR, Communications Director, Chuck (at) iContact.com or (919) 459-1451.

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