Alphameric Leverages Progress Software's Sonic ESB Offering

Progress Software, a software provider that enables enterprises to be operationally responsive, announced that Alphameric Solutions, a solutions provider to the gaming industry, has selected the Progress Sonic ESB product to change the way it handles content and messages across its network.

With a high number of translators needed to convert the information from the central Alphameric database into usable formats for shop-based sales systems as well as central display and e-commerce systems, a new or modified feed meant development work was required to incorporate it into the network.

With Sonic ESB technology, the addition of new data feeds can be automated. As a result, the company is well placed to handle the explosion in data volumes that has resulted from technology-driven changes to gaming, according to Tim Lloyd-Davies, Head of Business Analysis at Alphameric.

"There are more things for people to bet on than ever, including enhanced video content and virtual games such as poker and fantasy football, meaning new feeds are being incorporated all the time. This is an extremely complex and lengthy process, particularly when information such as early race prices is uploaded into our central database by hand," Lloyd-Davies said. "The ability to change data far more quickly while bringing new feeds online and improving accuracy through automation suggests the effect of the ESB on our business will be quite massive."

Alphameric said it will initially be rolling the Sonic ESB product out within its bureau service, the outsourced information service to smaller chains and independent vendors in the bookmaking community.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

Related terms: business, community, ecommerce, football, online, prices, sales, software, technology, video