Keep America Beautiful Recognizes Novelis with 2009 Vision for America Award

Keep America Beautiful, Inc., a nonprofit community improvement organization, recently awarded Novelis Inc. its 2009 Vision for America Award honoree at a gala dinner in Atlanta.

Keep America Beautiful honored Novelis for the corporation's leadership in environmental issues, employee volunteerism, and for its outstanding efforts to promote recycling in America and worldwide. The Vision for America Award is presented annually to distinguished leaders of honored corporations whose personal and corporate commitment have significantly enhanced civic, environmental and social stewardship throughout the United States.

"I'm honored to accept the Vision for America Award on behalf of the 12,300 employees of Novelis," said Philip Martens, president and COO, upon receiving the 24th annual award. "The recycling of beverage cans is an important part of our business; however, it is also a simple action individuals can take every day that greatly impacts the well-being of our communities and future generations."

"Through its global recycling programs, Novelis has demonstrated its commitment to increasing access to and advancing the public's awareness of recycling," said Keep America Beautiful President and CEO Matthew M. McKenna. "With substantial savings of energy, carbon emissions, and natural resources, recycling is the best way for all individuals to play a role in improving the environment."

"Through its global recycling programs, Novelis has demonstrated its commitment to increasing access to recycling, and advancing the public's awareness of recycling of aluminum and of all materials," said Barry Caldwell, senior vice president of government affairs and corporate communications of Waste Management, Inc., and chairman of Keep America Beautiful. "Social responsibility is also a core value of Novelis, and the company truly supports a 'triple bottom line' approach to its global operations - encouraging not just profitability, but progress in the environment and in society."

Among the many factors in KAB's selection of Novelis was the company's commitment to volunteerism. To encourage and assist employees to volunteer their time in support of community organizations as individuals and through team-based projects, Novelis identifies and organizes volunteer opportunities within each of its communities.

Beyond recycling and volunteerism, Novelis is committed to reducing its energy consumption and greenhouse gas emissions. Beginning in 2005, Novelis established a set of environmental sustainability objectives focused on three annual measures:

-- Reduce landfill waste generation by 6 percent per year

-- Improve energy efficiency by 2 percent per year

-- Reduce greenhouse gas emissions by 2 percent per year

As part of these commitments, which extend through 2012, every Novelis facility is mandated to develop an energy-saving initiative each year.

Keep America Beautiful saluted Novelis for taking its role as a significant corporate citizen seriously through its ongoing commitment to the environment and communities.

Keep America Beautiful, Inc. is a volunteer-based community action and education organization.

Novelis Inc. is a provider of aluminum rolled products and aluminum can recycling. The company operates in 11 countries, has approximately 12,300 employees and reported revenue of $10.2 billion in fiscal year 2009. Novelis supplies premium aluminum sheet and foil products to automotive, transportation, packaging, construction, industrial, electronics and printing markets throughout North America, South America, Europe and Asia. Novelis is a subsidiary of Hindalco Industries Limited, an Asian integrated producer of aluminum and a copper producer. Hindalco is a flagship company of the Aditya Birla Group, a multinational conglomerate based in Mumbai, India.

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