Innovative Beverage forms partnership with Pepsi Cola Bottling
Nov 05, 2009 (Datamonitor via COMTEX) --
Companies: Innovative Beverage Group Holdings Inc (IBGH), Innovative Beverage Group Inc (IBVG)
Innovative Beverage Group Holdings forms partnership with Pepsi Cola Bottling Company of New York, pursuant to which, Innovative Beverage Group will now place drank next to Pepsi products such as Pepsi, Mountain Dew, Sierra Mist, Lipton, Schweppes, Crush, Welch's, Haw, Punch, Aquafina, and Evian.
Scott Almers, director of sales and marketing for Pepsi NY, said: "Pepsi NY prides itself on staying current with the newest and hottest beverages that are hitting the market. In securing this relationship which brings drank to our store shelves, we can rest easy knowing we have provided our customers with an exceptionally popular, industry leading product."
Peter Bianchi, CEO of Innovative Beverage Group, said: "Innovative Beverage Group is proud to be working with Pepsi NY, one of the premiere and respected beverage outfits, by providing us this opportunity to continue relaxing the nation. This partnership is just another important step toward global relaxation."
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Companies: Innovative Beverage Group Holdings Inc (IBGH), Innovative Beverage Group Inc (IBVG)
Related terms: beverages, ceo, marketing, new york, partnership, products, sales
