First Direct names new head of marketing

UK-based First Direct, a division of HSBC Bank, has appointed Paul Say as the new head of marketing.

Lisa Wood has been acting as both head of brand and head of marketing since Mark Mullen moved to become regional head of marketing at HSBC Middle East based in Dubai earlier in 2009.

Ms Wood will now move to become head of marketing and communications for HSBC's premium expatriate bank business in Jersey.

Mr Say has worked for HSBC for 10 years when he joined as an eMarketing manager helping to launch TV banking, internet banking and share-dealing. Following a period as eBusiness consultant for HSBC Asia Pacific, he returned to the UK in 2002 to become innovations marketing manager for First Direct, moving to become head of eMarketing. He then became head of eMarketing for HSBC's UK business before taking on his last role as head of marketing and communications for HSBC Bank International in Jersey.

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