Awareness appoints new CEO

Awareness, a provider of on-demand social media marketing software, has appointed Mark Cattini as its new CEO.

Prior to joining Awareness, Mr Cattini worked at Pitney Bowes as president of marketing services after its acquisition of MapInfo. While at Pitney Bowes, he was responsible for overseeing other companies acquired by Pitney Bowes including Imagitas, Marketing Solutions, PMH and Digital Cement.

Mr Cattini also served as president and CEO of MapInfo for seven years where he led the company's charge into newly defined vertical markets and revamped the company's business model to create a more predictable revenue stream.

Before joining MapInfo, Mr Cattini spent eight years at Lotus Development working in several sales roles on both the channel and enterprise side and was also responsible for heading up the corporate account sales team prior to his departure.

Robin Hopper, vice president of client services and co-founder of Awareness, said: "Mark's deep background leading and managing successful teams and profitable companies is a perfect addition to our team.

"Mark is enthusiastic and passionate about helping brands leverage social media marketing technologies to connect with and engage with consumers - a trait both beneficial to Awareness and our customers. We welcome him to our team."

http://www.datamonitor.com
Republication or redistribution, including by framing or similar means,
is expressly prohibited without prior written consent. Datamonitor shall 
not be liable for errors or delays in the content, or for any actions 
taken in reliance thereon

Related terms: acquisition, business, ceo, marketing, media, president, revenue, sales, software, technology