Marks & Spencer to sell branded grocery and household products in UK stores
Nov 06, 2009 (Datamonitor via COMTEX) --
Marks & Spencer, a UK-based retailer of clothing, food and home products, has announced that it will sell a selected range of around 400 branded grocery and household products in all of its UK stores, following a 16-month trial in its stores in the North East and South East of England.
The range of ambient products will be rolled out to Marks & Spencer stores over 2010, starting from November 2009 with additional stores in the trial areas, and expanding into other regions from January 2010.
Each Marks & Spencer store will offer an edited selection of the range chosen according to its size, starting from around 50 products in smaller stores up to the full range of around 400 products in Marks & Spencer's stores.
The offer will focus on brand-dominated categories like soft drinks, confectionery, beer, laundry, personal care, and pet food; or on filling gaps where Marks & Spencer has no own brand equivalent.
Sir Rose, Marks & Spencer's chairman, said: "Our trials have shown us that an edited selection of branded grocery and household products has a place at Marks & Spencer. Our customers are at the heart of this decision - they lead increasingly busy lives so buying those essential, must-have branded products at Marks & Spencer will help save them time. It will be so much more for convenient for our customers to get what they need from Marks & Spencer rather than having to go elsewhere."
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