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Wipro acquires parts of Yardley business for USD45.5m

Nov 06, 2009 (M2 EQUITYBITES via COMTEX) --

Company: Wipro Ltd. (WIT)

Indian conglomerate Wipro (BOM:507685) reported on Thursday that it has entered into an agreement to purchase the operations of toiletries brand Yardley in Asia from British personal care products company Lornamead for USD45.5m.

The deal also includes the Yardley business in the Middle East, Australasia and some African markets.

Wipro said that this purchase will add a strong brand to its portfolio and is in line with the company's strategy of expanding its sales and brand presence in the Middle East.

The acquisition is expected to be completed by mid-December. 

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News Provided by COMTEX

Company: Wipro Ltd. (WIT)


Related terms: acquisition, asia, business, products, sales

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