Best Buy Mobile partners with Google to co-market Google Mobile App

Best Buy Mobile, the mobile specialty retail unit of Best Buy, has announced a retail partnership with Google to co-market Google Mobile App.

Best Buy Mobile has said that its associates will install Google Mobile App on all compatible smartphones through the Walk Out Working program which is a free in-store smartphone setup.

Scott Moore, vice president of marketing for Best Buy Mobile, said: "We know that consumers want smartphones and, increasingly, they want to use applications. The challenge is that people still need help understanding what is available to them and how they can bring it to life on their device. This partnership between Best Buy and Google serves that role and will go a long way in bringing applications to more consumers regardless of what device, carrier or platform they use."

http://www.datamonitor.com
Republication or redistribution, including by framing or similar means,
is expressly prohibited without prior written consent. Datamonitor shall 
not be liable for errors or delays in the content, or for any actions 
taken in reliance thereon

Related terms: carrier, market, marketing, partnership, president, retail