Sonic and Blockbuster Tout Blockbuster on Demand

Sonic Solutions and Blockbuster Inc. announced that the recently launched Blockbuster On Demand movie service, has exceeded all initial launch expectations and is being rapidly embraced by consumers who are looking for the latest movie releases on their connected TVs and set-top players.

Reflecting the growing interest in digital delivered entertainment and the broad appeal of the Blockbuster brand, the companies said that device reports show Blockbuster On Demand is driving attach rates over 50 percent higher than historic figures for Roxio CinemaNow powered services and increasing transaction volume beyond expectations.

"Latest device reports are a clear indication that we've found a winning formula in combining our Roxio CinemaNow content delivery platform with one of the most recognizable brands in entertainment," said Dave Habiger, CEO of Sonic Solutions. "The Blockbuster brand clearly means 'new movies here' and is prompting consumers to jump at the chance to see first run hits from the comfort of their living rooms."

The Blockbuster On Demand service is built on Sonic's Roxio CinemaNow video platform, enabling consumers to find and access their favorite Hollywood hits from a broad range of consumer electronics devices, including availability now on select Samsung HDTVs, Blu-ray Players and Home Theater Systems as well as TiVo DVRs. Providing the same flexibility in compatibility and portability that consumers have come to expect from physical DVDs, the Roxio CinemaNow platform makes it possible for device manufacturers to add internet-delivered video services to their devices quickly and easily with leading brands, such as Blockbuster.

"Our alliances with Samsung and TiVo have allowed us to bring service to millions of homes across the country and we're delighted with how quickly consumers are recognizing the value of the Blockbuster On Demand movie service," said Jim Keyes, Blockbuster Chairman and CEO. "In a matter of a few weeks, we have already seen adoption for our digital services almost double following these initial device deployments, and we fully anticipate rates to continue to increase as more products are introduced by our device partners in the future. Additionally, by the end of the year we expect to add high definition content to our growing digital library. Through our multi-channel approach, we are the only entertainment provider that offers customers convenient access to media entertainment whenever and however they want it."

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