Marchex to Allow Partners to Sell Call and Click Based Advertising Solutionss

Marchex, Inc. announced an extension of its Marchex Connect platform that allows partners to sell call- and click-based advertising solutions through an online self-serve interface, under their own brands, directly to small- to medium-sized businesses (SMBs).

The company said that the product extension is designed to support two Marchex partner profiles: Companies who sell their products to SMBs predominantly through an online channel; and companies who want to complement their "feet on the street" SMB sales force with an online offering they can support through direct marketing.

With this new offering, SMBs can sign-up for call- and click-based advertising programs on a Marchex Connect partner Web site, providing partners with a way to sell and support performance advertising products.

"Our partners use Marchex Connect to help them grow their business; it's up to us to provide them with the products that are in demand and the methods to reach as many customers as possible," said Brooks McMahon, VP for Marchex Connect. "This self-serve addition demonstrates our commitment to providing scalable products and solutions to help our partners better serve local businesses."

Marchex is a performance advertising company that provides Call- and Click-based products to advertisers.

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Related terms: advertising, business, direct marketing, local, online, products, sales, web