RGB Networks Partners with SeaChange

RGB Networks, a developer of network video processing, and SeaChange International, a provider of video-on-demand, IPTV and advertising systems, announced they have entered into a partnership.

The companies announced that Horry Telephone Cooperative (HTC), the nation's largest telephone cooperative, has deployed RGB and SeaChange products to deliver more HD programming to its cable television subscribers and to generate advertising revenues by inserting ads from local advertisers into its programming. HTC is the first operator to deploy the SeaChange and RGB Networks turnkey digital advertising insertion solution under the two companies' new reseller agreement.

Since its founding in 1952, HTC has provided telephone service to the residents of Horry County, South Carolina, which includes the towns of Myrtle Beach, North Myrtle Beach and Conway. In 1983 HTC expanded its services and began offering cable television delivered via a hybrid fiber coaxial (HFC) network. HTC upgrades its cable network in order to offer the latest cable broadband services, including HDTV and video-on-demand (VOD).

To offer its subscribers more HD, HTC is using RGB's multi-function Broadcast Network Processor (BNP) to deliver three HD programs in each of the 6MHz channels it has allocated to its HD service, rather than the usual two HD programs. The BNP's transrating and statistical multiplexing capabilities allow up to 50 percent more HD programs to be carried without increasing bandwidth or impacting picture quality. In combination with its ad insertion capabilities, the BNP provides HTC with a complete digital video processing platform.

In addition to the BNP, HTC said it has also deployed RGB's Simulcast Edge Processor (SEP) and Modular Media Converter (MMC) products in its cable network as part of its network upgrade.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

Related terms: advertising, bandwidth, local, media, partnership, products, programming, south carolina, television, video