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'Red Bull Mobile unveils new smartphones, Christmas bonus'

Austrian mobile service provider Red Bull Mobile, which runs on the network of Mobilkom Austria, has announced the launch of new smartphones and a promotion offering a EUR 150 Christmas bonus. The new smartphones are the Android-Touchphone RBM2 and Sony Ericsson Yari. The RBM2 has been exclusively designed for Red Bull, with the design based on the company's Formula 1 marketing. It comes pre-loaded with the Red Bull Hot Spot Viewer, which provides current information on all Red Bull events with photos. The RBM2 has a 3.5-in touchscreen, integrated GPS and 3.2-megapixel camera. It is available exclusively from the online Red Bull mobile shop for 14 days from 09 November, after which it will be available nationwide. The Sony Ericsson Yari is equipped with motion gaming technology, and has a 5-megapixel camera and integrated GPS. It will be available from 16 November from the Red Bull Mobile online shop, in all A1 shops and all Telekom Austria shops. Both smartphones are available free when customers subscribe to the simplyAll+ tariff at EUR 29 per month. Meanwhile, Red Bull Mobile is offering a EUR 150 Christmas bonus to all customers signing up for the simplyAll+ tariff between 09 November and 31 December. It will also waive the EUR 49.90 connection fee. The simplyAll+ tariff offers 2,000 minutes of voice calls, 2,000 texts or MMS messages to all Austrian networks and a 2,000 MB data allowance. It also allows unlimited access to the Red Bull Mobile portal and community, plus access to 16 mobile TV channels.

Distributed for DMeurope.com via M2 Communications (www.m2.com)

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Related terms: austria, community, marketing, tariff, technology

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