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GE Capital Retail Consumer Finance Extends Credit Card Program with Meijer

GE Capital Retail Consumer Finance, a consumer lending unit of General Electric Company has announced a 5-year extension of its credit card program with family-owned, Midwest retailer Meijer, providing credit services and valuable programs to shoppers.

The program started in 2003 with the launch of their first-ever private label credit card program for Meijer.

In a release, the Company noted that since launching the private label credit card with GE, the relationship has expanded to include a general purpose Meijer MasterCard, and a prepaid card program both accepted at establishments outside of Meijer's.

With 190 super-center locations and 174 gas stations in 5 states, Meijer credit cardholders enjoy a wide range of valuable benefits. The credit card program features a first purchase discount, monthly sale events, and 5 cent/gallon gas discount. The Meijer MasterCard also provides cardholders rewards on purchases made at Meijer as well as at other retailers.

"The Meijer Card allows us to help our loyal customers save even more money at Meijer in ways that only Meijer Card customers can. Meijer Credit Cards make a dollar go further on purchases that every family needs, helping them in these tough economic times. We are pleased to be extending our relationship with GE which provides customers with a program that enhances our sales and provides unique benefits to cardholders," said Jeff Handler, Senior Vice President of Marketing and Advertising.

"Our extended partnership will continue to offer Meijer's customers the value and benefits of the card program. We are happy to continue working with such a strong retailer in support of their business," said Margaret Keane, CEO and President of GE Retail Consumer Finance.

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Related terms: advertising, business, ceo, consumer, credit card, dollar, family, finance, gasoline, health, marketing, money, partnership, president, retail, sales

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