Digital River Lands THQ as a Client

Digital River, Inc., a provider of global e-commerce solutions, announced that it has signed THQ as a client.

As part of an e-commerce agreement between the companies, Digital River said it is hosting and managing a THQ online store, located at store.thq.com. The new U.S. store supports digital download sales of THQ's PC games, including titles such as Warhammer 40,000: Dawn of War II and Red Faction: Guerrilla. THQ is a eveloper and publisher of interactive entertainment software.

"Our e-commerce infrastructure and portfolio of best-in-class technologies and services are designed to help publishers build relationships, drive traffic and generate revenues," said Jeff Hemenway, group VP of games for Digital River. "Using our e-commerce solution, more game publishers, like THQ, are diversifying and growing their revenue streams while catering to the increasing consumer demand for both direct and digital purchase options."

For immediate game play, PC gamers can purchase and download THQ's action, strategy and family PC games directly from the THQ online store. The entire store, which operates using a Digital River e-commerce solution, is branded for THQ and helps the publisher build and maintain the strength of its brand across its U.S. consumer base. For the store, Digital River is utilizing its merchandising tools to help drive average revenue per user as well as processing transactions, serving PC game downloads, and supporting related customer service and fraud prevention screening.

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