'7 Deadly Mistakes of Social Media' eBook Exposes Most Common Missteps of Corporations...and How to Avoid Them

A new eBook published today by Cercone Brown & Co., "The 7 Deadly Mistakes of Social Media Marketing...And How to Avoid Them (http://www.cerconebrown.com/assets/7-deadly-smm-mistakes-cbc-final.pdf)]," is now available for download. Created by social media and PR expert Len Cercone, the eBook is full of practical how-to's to CMOs and marketers in hopes to jumpstart their interactive efforts.

"Unlike so much of what we see that's heavy on theory and case studies, this eBook is designed to give action items you can use immediately," said Cercone. "It takes many of the issues that plague social media efforts today and prescribes a clear path to success."

As the social media marketing and PR agency for clients that have ranged from IBM, GMAC and Castrol to Quiksilver, Nalgene and K2, Cercone Brown & Co has covered a lot of road in online marketing. This book shows specific ways to use Twitter, Facebook, SEO, blogs and content campaigns to reach business goals.

According to Cercone, in the past few years of fielding requests, giving talks, discovery and even winning some awards, the agency has seen a lot of companies make some of the same mistakes over and over again.

"With this book, we hope to help others get to real ROI that much faster...and start enjoying the rewards quicker," said Cercone.

To expand on the tactics covered in the book, CBC will be launching a weekly series in December, "How 2 Tuesdays." Just like it sounds, the firm will publish a mini guide every Tuesday that will et deeper into the use of Twitter, You Tube, niche communities, SEO, online PR and a whole lot more.

To sign up for the How 2 Tuesdays or request a copy of the eBook, contact jmcclary(at)cerconebrown(dot)com.

About Cercone Brown & Co. Located in Boston, Massachusetts, Cercone Brown & Co. (CBC) provides branding, advertising, public relations, promotions and social media services to companies in a range of industries. Founded in 2001, the company has worked with leading brands that include adidas, GMAC Insurance, Hasbro, Nantucket Nectars, Orvis, Cognos, Sperry Top-Sider, K2, The Timberland Company, Vibram and ZOOTS. For more information, visit www.cerconebrown.com.

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