Orchestra Conducts International Auditions via Cisco TelePresence

Southbank Sinfonia, Britain's best-known orchestra of young professional musicians and the country's leading orchestral academy, has for the second consecutive year hosted international auditions for its ensemble using Cisco TelePresence(TM), a technology allowing for life-size, high-definition video collaboration. The auditions were held last week in the Cisco (NASDAQ: CSCO) London office.

Over 300 musicians from across the world applied to take part in the auditions, from countries as diverse as Taiwan, Sweden and Canada. Traditionally, musicians would have had to fly to London for the chance to undertake the 15-minute audition at significant cost and time. However, this year, two young musicians in Australia have for the first time auditioned using Cisco TelePresence suites in their own country.

The two Australian musicians performed live, while being assessed in real time by the select panel of judges back in London. This was made possible by the quality of the wideband spatial audio and the clarity of very high-definition video delivered by the Cisco TelePresence technology. As well as reducing the travel costs incurred and time commitment required by the candidates, Cisco TelePresence technology lowered the process's environmental impact.

Facts/Highlights:

--  The judging panel consisted of Simon Over (co-founder and music
director of Southbank Sinfonia), Michael Berman (chairman of Southbank
Sinfonia) and Jennifer Nickson (Royal Opera House).
--  This year's Cisco TelePresence auditions took place in Sydney,
Australia. Last year Cisco TelePresence auditions were held in Scotland,
Spain, New Zealand and the United States.
--  Cisco is committed to a high level of environmental responsibility in
its business operations, culture, products and customer solutions. Cisco's
vision is for the power of technology to transform how the world manages
its environmental and energy challenges.
--  Cisco now has more than 300 TelePresence customers, with some global
customer deployments extending beyond 100 units.
--  Internally, Cisco has deployed over 650 TelePresence units in more than
200 cities across 45 countries, which has allowed it to reduce greenhouse
gas emissions from business travel by an estimated 186,786 metric
tons.

Supporting Quotes: Simon Over, music director of Southbank Sinfonia "Southbank Sinfonia is committed to ensuring that the world's most talented and promising players, destined to be the future caretakers of orchestra, are not lost from the profession in the difficult period immediately following their time at music college. Last year Cisco enabled us to bring together performers who might not have been able to audition previously, and its technology has opened up an exciting range of new possibilities. We're delighted to be working with Cisco again this year to help us establish Southbank Sinfonia as an important contributor to musical life in Britain and beyond."

Phil Smith, Cisco vice president and chief executive for UK andIreland

"Cisco believes that technology has the power to transform how the world collaborates and manages its environmental challenges. Businesses across the world are adopting TelePresence technology to do just that, but there are benefits for organisations of all types. Last year Cisco TelePresence opened the opportunity of auditions to young musicians, and this year we are building on that success. Cisco is thrilled to continue its work with Southbank Sinfonia and allow them to overcome the barriers of time, distance and cost whilst minimising its impact on the environment."

Supporting Resources: Cisco TelePresence: http://www.cisco.com/cisco/web/UK/products/telepresence/index.html

Southbank Sinfonia website: http://www.southbanksinfonia.co.uk/

Tags: Cisco, TelePresence, Video Conferencing, Southbank Sinfonia, Orchestra, collaboration

Videos: Video of this year's audition: http://www.cisco.com/cisco/web/UK/casestudies/index.html

Video of last year's auditions: http://www.cisco.com/web/ES/videos/popup/08-11-12-cisco-telepresencia-concierto.html.

Video of Cisco Expo Germany with opera over Cisco TelePresence: http://www.youtube.com/watch?v=xN5jNH5E-38.

Orchestra Conducts International Auditions via Cisco TelePresence

http://www.youtube.com/watch?v=hyGtgPAXfi8

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About Southbank Sinfonia Southbank Sinfonia (SbS) is an orchestra of young professionals and Britain's leading orchestral academy. Unique in Europe, it provides annually an intensive eight-month programme of performance and professional development for 32 exceptional music college graduates. The players (who are supported by bursaries) work with many leading conductors and artists such as Patrons Vladimir Ashkenazy and Sir Thomas Allen on repertoire ranging from baroque to contemporary and from chamber music to concerto, opera and ballet.

A distinctive strand of the orchestra's activity is its work playing alongside and being coached by members of leading UK orchestras in particular the Royal Opera House, Academy of St Martin in the Fields, BBC Concert Orchestra, London Sinfonietta and the London Handel Festival. SbS raises over GBP 500,000 each year from individual donors, trusts and corporates, and receives no public funding.

About Cisco Cisco Systems, Inc. (NASDAQ: CSCO) is the worldwide leader in networking for the Internet. Information about Cisco can be found at http://www.cisco.com. For more news, visit http://newsroom.cisco.com. Cisco equipment in Europe is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

Cisco, the Cisco logo, Cisco Systems and Cisco TelePresence are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document or Website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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Press Contacts:
James Warnette
Joanna Timmermann
Octopus Communications for Cisco
Tel: 01753 827 288
Email: james@octopuscomms.net

Fiona Buckley
Cisco UK and Ireland PR Manager
Tel: 0208 824 1823
Email: Fibuckle@cisco.com

SOURCE: Cisco

mailto:james@octopuscomms.net
mailto:Fibuckle@cisco.com

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