Airmedia to March into Outdoor Media Field

Airmedia Group Inc. (Nasdaq: AMCN), a leading air travel advertising operator in China, will march into the outdoor media field, and it has reached a cooperation agreement with the nation's oil giant China Petrochemical Corporation (Sinopec Group), Herman Man Guo, CEO of Airmedia, said lately.

Upon the agreement, the company will operate all the advertising businesses at the latter's gas stations. Moreover, many of the company's international customers reduced their advertising expenditure last year, due to the lingering global financial crisis, said Guo, adding that a lot of them are expected to largely increase their advertising spending in China next year.

Now, financial advertisers and the auto advertisers are separately the company's top two customers, in comparison with the No. 1 auto advertisers and No. 2 electronics advertisers before the crisis. Notably, Airmedia may make acquisitions in the future, if there are excellent companies or commercial models, revealed Guo.

Source: www.163.com (November 19, 2009)

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