Borders Group appoints new senior vice president of marketing

Borders Group, a retailer of books, music and movies, has appointed Bill Dandy as its senior vice president of marketing.

Most recently, Mr Dandy served for three years as executive vice president of marketing for Mattress Firm. Prior to that, he served as chief marketing officer for Dick's Sporting Goods.

At Borders, Mr Dandy will report to executive vice president and chief merchandising officer Mike Edwards.

As Ms Dandy assumes the senior vice president of marketing role, Art Keeney, who has served in that post at Borders since June 2009, will transition to the position of senior vice president of store operations, where he will lead the national store operations team with a focus on customer service.

The company also announced that Larry Norton will move from his current role as senior vice president of merchandising and distribution to the position of senior vice president of merchandising for adult trade and children's books. Mr Norton, who joined the company in August 2009, will now lead the book buying teams at Borders.

Mr Edwards said: "Bill has a strong track record of strategic leadership in marketing at major retail organizations. He moves fast-planning and implementing organizational transformation within the marketing discipline and successfully aligning the brand vision with the business model. We are fortunate to have him at Borders and are confident that he will effectively lead our team as we re-establish Borders as a serious bookseller that is focused on providing the best customer experience in our business."

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