E*TRADE FINANCIAL Extends Agreement with Acxiom for Customer Insights, Data Enhancement and Digital Marketing Services

Global marketing services leader Acxiom(R) Corporation (Nasdaq: ACXM) today announced a multiyear renewal agreement with E*TRADE FINANCIAL Corporation to provide consumer insights, digital marketing solutions and consumer data aggregation and enhancement services.

"Acxiom serves an important role in our marketing efforts, helping us to identify new prospects and expand the relationships we have with existing customers," said Nick Utton, chief marketing officer, E*TRADE FINANCIAL. "We are expanding our engagement with Acxiom as we look to evolve our customer acquisition, engagement and retention strategies."

Acxiom has served E*TRADE with its proprietary AbiliTec(R) and Acxiom PanOptic-X(TM) technologies for nearly nine years.

"We are committed to using our leading consumer insights and campaign management practices to help companies improve efficiencies, decrease marketing costs and increase new customers and deposits," said Randy Watson, Acxiom's vice president of financial services. "We have enjoyed a successful relationship with E*TRADE and look forward to helping them enhance their marketing effectiveness in the future."

Acxiom has developed, hosted and maintained database solutions for Fortune 500 companies for 40 years, including some of the largest, most complex marketing databases in the world. Acxiom optimizes these databases by providing comprehensive customer and prospect insights, data quality, campaign planning and management, analytics and measurements/reporting.

About Acxiom

A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe, Middle East, Africa and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom, AbiliTec and Acxiom PanOptic-X are trademarks of Acxiom Corporation.

SOURCE: Acxiom Corporation

Acxiom Public Relations 
Carol Cassil, APR, 501-252-8854 
Carol.Cassil@acxiom.com 
GACXM

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