MXP4 Releases Data Showing Interactive Music Drives Engagement, Viral Distribution and Music Purchases
Dec 14, 2009 (Close-Up Media via COMTEX) --
MXP4, a developer of interactive music solutions, released data showing interactive music releases are driving fan engagement and music sales revenue.
The company said the data shows that interactive music features such as mash-ups, mixing and live updates result in highly engaged users that interact more with the artists' communities, pay more attention to marketing messages, distribute the music related content virally and drive sales.
Based on traffic data over the last six months, MXP4 said it saw music fans use interactive music modules for an average of 9.1 minutes while playing with 2.6 tracks. With 75 percent of traffic happening virally, the data also shows the viral power of interactive music.
The company noted that consumers use MXP4 powered modules on the Web and iPhones to mix, mashup and create personalized versions of their favorite songs from popular artists.
In addition, the interactive format means fans are more ready to take actions than when they are in a listen only mode, according to MXP4. Data from a recent campaign tracked by MXP4 showed up to 3 percent of click through traffic resulting in sales.
"Our mission is to use interactive music drive the highest level possible of fan engagement while creating new business opportunities. The high level of engagement and viral distribution shows how much consumers are embracing interactive music," said Albin Serviant, CEO of MXP4.
More Information:
www.mxp4.com
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