kgb and Warner Bros. Partner for 'Sherlock Holmes': The World's Greatest Detective and World's Smartest Mobile Text Answer Service

kgb 542542, an American text answer service, has teamed with Warner Bros. Pictures for a major cross-promotion with the studio's upcoming action adventure mystery "Sherlock Holmes".

Opening nationwide December 25, the film stars Robert Downey Jr. and Jude Law. The multi-platform promotion program will include television advertising, an online contest, national radio and in-theatre promotions, and a mobile text promotion that will enable consumers to text the keyword SHERLOCK to 542542 (kgbkgb) to get fun "insider" facts about the movie and its characters at no charge (though standard cell phone messaging rates may apply).

"Warner Bros. has a reputation for staying ahead of the curve when it comes to identifying new avenues to reach and engage their audiences," said Bruce Stewart, CEO of kgb Mobile and Digital. "kgb is uniquely positioned to build excitement for 'Sherlock Holmes' with our millions of text users who enjoy getting content and answers via text and mobile apps, and who have come to expect fun and entertaining content from kgb. Our partnership is a highly contextual fit between the greatest detective in history and kgb--the smartest text answer service in the world. We are a personal 'answer detective' for millions of users who send us tough questions every day."

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