HP Increases Market Addressability with Expanded Portfolio of HP Latex Technology Solutions

HP Middle East unveiled an expanded portfolio of HP Latex Printing Technology solutions designed to broaden production capabilities of printers in this segment, and enable ease of use, reduced environmental impact and production of indoor and outdoor applications for a greater number of customers.

With respect to its eminent Latex Technology, HP Middle East is also taking part in the 12th Annual Sign and Graphic Imaging Middle East Exhibition, which is an established and proven business forum, taking place between Jan 25-27, 2010 at Dubai Airport Expo. During the exhibition, HP will also give its customers the opportunity to see the full product line and services as well as to experience its outstanding products including its Latex Technology.

Offering users such as small and midsize digital print and sign shops, as well as copy shops and photo labs, the ability to print with the environment in mind, the new additions include: * The HP Designjet L25500 Printer, which offers easy, low-maintenance printing of a wider range of applications - from indoor point-of-purchase displays, exhibition graphics and interior decor like wall murals and fabrics to outdoor banners, bus shelters and vehicle wraps - than is possible with eco-solvent or traditional water-based printing alone(1) * Six Original HP printing materials compatible with HP Latex Ink printers, including two recyclable(2) substrates and three polyvinyl chloride (PVC)-free alternatives * The expansion of the HP Planet Partners program to include the HP Large-format Media take-back program in the United States and select countries in Europe(2)"Customers have been asking us for a versatile, cost-effective alternative to eco-solvent-based printing solutions for the production of a wider range of indoor and outdoor large-format applications, while reducing the impact of printing on the environment," said Oscar Vidal, EMEA business manager for the HP Designjet PSP portfolio, "The expanded HP Latex Printing Technology portfolio enables us to meet and exceed this demand for a variety of customers, allowing them to create a competitive advantage and seize new growth opportunities."The expanded HP Latex Printing Technology portfolio builds on the proven technology of the HP Designjet L65500 Printer. This printer has seen tremendous acceptance in the graphics market with more than 1.2 million m2 printed on installed machines since the printer's general availability in August 2008.(C) 2010 Al Bawaba (www.albawaba.com)

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