"Consumers want to be able to customize their devices by downloading applications, or at least having the ability to change backgrounds and rearrange menus on their home screen," commented Chris Schreiner, Senior Analyst at Strategy Analytics. "However, the Garmin nuvifone does not offer this capability."

Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, "If Garmin is to succeed in the mobile device arena, they must improve their user experience and differentiate themselves from Android's free full-service navigation."

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/

CONTACT: Chris Schreiner, Strategy Analytics Tel: +1 716 714 5333 e-mail: cschreiner@strategyanalytics.com Joanne Blight, Strategy Analytics Tel: +44 (0)1908 423 6470 e-mail: jblight@strategyanalytics.com WWW: http://www.strategyanalytics.com

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

"Consumers want to be able to customize their devices by downloading applications, or at least having the ability to change backgrounds and rearrange menus on their home screen," commented Chris Schreiner, Senior Analyst at Strategy Analytics. "However, the Garmin nuvifone does not offer this capability."

Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, "If Garmin is to succeed in the mobile device arena, they must improve their user experience and differentiate themselves from Android's free full-service navigation."

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/

SOURCE: Strategy Analytics

Strategy Analytics 
US Contact: 
Chris Schreiner, +1 716-714-5333 
cschreiner@strategyanalytics.com 
or 
European Contact: 
Joanne Blight, +44(0) 1908 423 6470 
jblight@strategyanalytics.com

Through a few steps, Garmin's Custom Maps can bring the details, labels and landmarks on a user's existing paper or electronic map to a compatible Garmin Oregon, Dakota or Colorado, outdoor GPS handheld.

Compatible with both PC and Mac, this free service complements the myriad of mapping products already offered for Garmin devices, including City Navigator, NT for turn-by-turn directions on city streets, Blue Chart g2, for marine charting, and TOPO U.S. 24K and 100K map software for incredible terrain detail (each sold separately).

((Comments on this story may be sent to newsdesk@closeupmedia.com))

Through a few easy steps, Garmin's Custom Maps can bring the details, labels and landmarks on a user's existing paper or electronic map to a compatible Garmin Oregon(R), Dakota(TM) or Colorado(R), outdoor GPS handheld. Compatible with both PC and Mac, this free service complements the myriad of mapping products already offered for Garmin devices, including City Navigator(R), NT for turn-by-turn directions on city streets, Blue Chart(R) g2, for marine charting, and TOPO U.S. 24K and 100K map software for incredible terrain detail (each sold separately).

Before you begin converting your existing maps to Custom Maps, be sure to install the latest software for your device. Connect your outdoor handheld via USB and visit http://my.garmin.com for the fast and free software update. Once software has been updated, the simple steps can begin.

The first step to creating Custom Maps is to save your existing map in JPG format, either by scanning a paper map or converting a digital file. The second step is to georeference your new map image, which can be done easily by using Google Earth to line up key landmarks with those depicted on the map. The final step is to save your Custom Maps to your Garmin device and you're ready to go explore. To see these steps in further detail, to find and share maps with other users and to join discussions about Garmin Custom Maps, visit www.garmin.com/CustomMaps. Custom Maps should only be created from maps that are in the public domain, for which you hold the copyright, or that you have permission to use from the copyright holder. The original map's accuracy in scale and illustration is also an important factor in creating quality Custom Maps.

The power of Custom Maps is exemplified through paper and digital maps labeled for specific events and purposes, such as a college graduation invitation that lists campus building names and locations; a roadmap of a parade, marathon, 5K or bike race; a pamphlet for a nearby park that lists trailheads; or a historic illustration of an area as it once stood, allowing you to bridge generations through existing locations and imagination.

Custom Maps represent the latest breakthrough from Garmin, which has spent 20 years developing technologies and innovation to enhance users' lives, making Garmin a household name in the automotive, aviation, marine, wireless, outdoor and fitness industries. For more about the Oregon, Dakota and Colorado families of outdoor handhelds and to learn through interactive demos, visit www.garmin.com/onthetrail, www.garmin.blogs.com and www.garmin.com/buzz.

About Garmin International Inc.

Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications -- most of which are enabled by GPS technology. Garmin's products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin, Bluechart, City Navigator, Colorado, Foretrex and Oregon are registered trademarks and Dakota, is a trademark of Garmin Ltd. or its subsidiaries.

Notice on forward-looking statements:

This release includes forward-looking statements regarding Garmin Ltd. and its business. All statements regarding the company's future product introductions are forward-looking statements. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 27, 2008, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of Garmin's Form 10-K can be downloaded at www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

SOURCE: Garmin International Inc.

Garmin International Inc. 
Jake Jacobson, 913-397-8200 
media.relations@garmin.com