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Marketing, The holiday spin, SINGAPORE, MARKETING, CRM, Branding, Online advertising, Alliances, |

Marketing, SINGAPORE, MARKETING, The holiday spin, CRM, Branding, Online advertising, Alliances,

The Pros and Cons of Co-Branding - BusinessWeek

It can enhance both partners—or put a dent in one. Make sure you pick a partner that's a good fit with your company's products, values, and image.

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