Blogs

Fashion Magazine Ad Pages Up For September Issues - Pressed - Portfolio.com

Fashion magazines are getting thicker this September, a signal that an industry built on stilettos and sex appeal is gingerly making its way back as the economy recovers.

Mobile Apps the Latest in Data Breach

Releasing your personal data without your permission? Sorry smartphone users, it looks like there is an app for that. A new report from The Wall Street Journal shows the most popular smartphone apps for both iOS and Android devices share at least some of your personal data without your permissio ...

Jack Myers: Digital Advertising is Driving Growth of Traditional Media

Traditional advertising investments in television, print, radio and out-of-home are projected to grow only 1.8% but digital advertising investments in these media will grow by an estimated 28%, spurring total 3.6% growth in traditional media categories, according to Jack Myers Media Business

The Web Has Failed Advertising | Six Pixels of Separation - Marketing and Communications Blog - By

Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The...

BrandFreak: Ads tout karate as good way to prevent your son from being gay

The message couldn't be clearer: Get that Nancy boy out of Mom's bedroom and into a karate class.

Print Advertising… The Forgotten Direct Sales Income Generator

Print Advertising... The Forgotten Direct Sales Income Generator Over the years, the Internet has become the primary means of trying to sell products, services, or information for many marketers and businesses.

Magazines Still Relevant, Says Magazine Ad | Webcopyplus Web Copywriter Blog

Internet Versus Print: Magazines Still Relevant, Says Magazine Ad.

Be Green – Don’t Print Twitter on Paper

Folks over Creative Cloud made a calculations about what would be if you printed Twitter – don’t do this! It would cost you $24,000,000 ($55 millions if you choose Twitter blue) and take 3,5 Million pounds of paper.Be green – don’t print Twitter – you can read it online here!

Job Posting Specifications: Are You Asking The Right Questions? | Glassdoor.com Blog

Years ago I was talking to a section of the Graduate School of Business at Stanford and asked the following question: A candidate finds their dream job in

Nielsen Study in Ad Age: Confusion Abounds

To some minds, search engine marketing got a bum rap in last week's Ad Age article reporting on a recent Nielsen report. Teasing out the context and some follow up questions with Ken Cassar helped to clarify the point.

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