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Television Advertising
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Are home-security TV ads just 'rape fables'?
Blog | adweek.blogs.com | Nov 17, 2009
It's nice to see these melodramatic doses of suburban paranoia get a proper beatdown from Sarah Haskins.
http://adweek.blogs.com/adfreak/2009/11/are-homesecurity-tv-ads-just-rape-fables.html
Kim Jong-il: No more TV commercials in North Korea
Blog | www.bloggingstocks.com | Nov 9, 2009
Filed under: Media World, Headline newsNorth Koreans don't need DVR technology any more. The most important purpose of these devices --
http://www.bloggingstocks.com/2009/11/09/kim-jong-il-no-more-tv-commercials-in-north-korea/
CIT Group's TV commercials as bankrupt as the company itself
Blog | www.brandfreak.com | Nov 3, 2009
CIT's ads are so generic that they're interchangeable with any other type of corporate advertising.
http://www.brandfreak.com/2009/11/cit-groups-tv-commercials-as-bankrupt-as-the-company-itself.html
Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Media Spend
Blog | blog.comscore.com | Oct 26, 2009
I recently spoke at ad:Tech London about online advertising effectiveness and addressed the topic of how online display ad effectiveness compares to that of TV. One recent comScore study revealed that the view-through impact of online display ads can have...<a
http://blog.comscore.com/2009/10/forget_the_click_how_the_click.html
Branding through Paid Search?
Blog | www.rimmkaufman.com | Oct 21, 2009
We’ve seen clients reallocate branding funds from offline marketing efforts to paid search recently. Why search?
http://www.rimmkaufman.com/rkgblog/2009/10/21/ppc-branding-campaigns/
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FTC Sticks to Its Regulations as Blogger Backlash Builds
Blog | www.fastcompany.com | Oct 16, 2009
Today, the Federal Trade Commission responded to an "open letter" from online advertisers that asked for the commission's newly updated guidelines to be scrapped because they purportedly "muzzle social media" and, thus, inhibit the freeflow of ideas.
http://www.fastcompany.com/blog/jennifer-vilaga/slipstream/backlash-grows-blogosphere?partner=rss
Jenny Darroch: Avoid the Temptation to Cut Marketing Budgets to Balance the Books
Blog | www.huffingtonpost.com | Sep 26, 2009
Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.
http://www.huffingtonpost.com/jenny-darroch/avoid-the-temptation-to-c_b_300905.html
The affect value attribution has on your company
Blog | www.expertbusinesssource.com | Sep 14, 2009
Suze Bragg and Sima Dahl join forces to deliver timely insights on the best marketing, social media and technology solutions for your business. Whether you're a newly minted entrepreneur or an industry veteran, you'll find tips and practical advice you can leverage in your business today.
http://www.expertbusinesssource.com/blog/430000243/post/1050048705.html
Latest Rumor: Tablet Ad Shot In Diner
Blog | www.businessweek.com | Aug 12, 2009
Apple enthusiast blog 9to5Mac reports today on word of an Apple TV ad being shot in a diner in Truckee, California called Jax On The Tracks (profiled here). The original report was in the Sierra Sun, a local newspaper. What...
http://www.businessweek.com/technology/ByteOfTheApple/blog/archives/2009/08/latest_rumor_ta.html
Brett Favre To Annoy You With Ads For Sears Now
Blog | awfulannouncing.blogspot.com | Jul 27, 2009
I know it's taboo to call Brett Favre annoying these days, and it's probably best to try and ignore him, but the guy makes it virtually impossible. You all know about the Wrangler ads, where the "childlike" Favre plays touch Football in the mud with a bunch of white dudes, right?
http://awfulannouncing.blogspot.com/2009/07/brett-favre-to-annoy-you-with-ads-for.html
