Blogs

What 'Project Runway' Can Teach You About Business | Blog | Daily Dose | Entrepreneur.com

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars'...

Michael Picard: 360* Marketing, Part 1: Principles Behind Marketing

In an age where people are bombarded with telemarketing calls and saturated with advertising, you can't afford not to think differently.

Fivestars Develops Digital Approach To Customer Loyalty - Entrepreneurship - Portfolio.com

For a coffee-shop owner, losing a loyal customer can put a huge dent in revenue. A Silicon Valley startup is trying to use technology to help local entrepreneurs keep those customers and attract more.

SAP Employees More Satisfied Than Oracle Employees; Will It Help Them To Retain Customers Following

Last week news broke that German-based software company SAP faces $1.3 billion jury verdict for stealing Oracle’s intellectual property. As the Associated Press reported, the jury in the case found that SAP's behavior in plundering software and documents from rival Oracle Corp.'s secured websites

Beyond Foursquare: The Next Generation of Customer Loyalty - Michael Schneider and Anne Mai

Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.

PlacePunch Co-Founder Discusses The Future of Location-Based Marketing [Interview]

Eight days after its public launch we had the opportunity to sit down with PlacePunch's Co-Founder, Adam Steinberg. PlacePunch is a full-service location-based marketing platform for retailers and businesses to harness the power of the

The Paid Search Business: Client Retention

The logic of customer lifetime value applies to paid search agencies, too.

Loyalty is an emotion | New Home Sales Training & New Home Sales Management Blog - Myers Barnes

Brandy loyalty is the holy grail for marketers. Building a relationship so strong with a consumer that he goes out of his way to buy your product is the key to

Increase Profits Through Increased Customer Retention

Significant changes in customer retention rates have resulted in extraordinary improvements in profitability. One survey found that a 5% increase in customer retention consistently resulted in a 25% to 100% increase in profits. What strategies do you need to implement today?Source: Business

Using NPS to increase profits

Here's a summary of an article that was published in B2B magazine - written by Martin Green at Net Promoter company Satmetrix. It provides some practical advice on how to build revenue by segmenting according to customer loyalty. 'As the...

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