Blogs
Presidential Campaign Buzz On Twitter More Negative Than On Blogs Or News Reports Pew Study Finds -
Presidential candidates might want to start monitoring Twitter a little more carefully. A new Pew Research Center study finds the 140-character-max medium lends itself to campaign trash talking.
Infographic Reveals How Content Goes Viral - SocialTimes.com
Striking it viral can be difficult. There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the key components of what makes content go viral can
Measuring Offline Vs. Online Word-of-Mouth Marketing | Blog | Daily Dose | Entrepreneur.com
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.Get the...
Naomi Troni: The Social Currency Mint
Viral marketing will send consumers to a brand's website for a first visit, but what will motivate them to come back? These four important elements.
Viral Campaign Asks, What’s The Most Honest City In America?
If you saw an unmanned dispenser of tasty iced tea, on sale for an honest dollar, would you leave the dollar or take the tea and walk away? A new viral campaign from Honest Tea asked people in America’s biggest cities this very question in an attempt to find out which city is the most honest cit ...
Linhart PR | Moms’ Influence on Brands
As a Worldcom PR member, Linhart PR is also a member of the Word of Mouth Marketing Association (WOMMA). In today’s newsletter, WOMMA shared some great Mom “chatter data” from the Keller Fay Group. (Ed Keller was a really interesting speaker at the recent Worldcom meeting in Cleveland, too.) It’s
Building A Community Is Not The Same As Building Word Of Mouth | Six Pixels of Separation -
When Andy Sernovitz talks, people listen. Afterall, he is the person who created the Word of Mouth Marketing Association. Sernovitz literally wrote the book on Word of Mouth Marketing, and in the process has gone on to build his own...
Virtual Worlds News: Skintimate Integrates Viral Promotion With WeeWorld
Women's shaving cream brand Skintimate is partnering with virtual world WeeWorld for the Skintimate Studios viral campaign. The multi-channel campaign will include placement in WeeWorld's WeeMee Avatar Creator App, social features embedded into WeeWorld itself, videos, interactive media, and
BrandFreak: You, too, can save the country of Sweden in this viral campaign
I got a cheap ego boost watching hordes of Swedes cheering my image on billboards and being referred to as a Swedish hero.
Pepsi Rips Off Old YouTube Viral Vid for "Refresh Everything" Campaign | Up Front | Fast Company
<p></p><p><p><img class="float-center"src="http://images.fastcompany.com/upload/PepsiStealing.jpg"border="0"alt="pepsi"/></p><p>If you've seen Pepsi's newest"Refresh Everything"ad, you'veprobably felt some déjà vu. The commercial, which features Pepsi-drinkers interacting with one another across
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