Blogs
Using Humour to Sell? Don’t Fumble the Punchline! | Webcopyplus Web Copywriter Blog
Humour in marketing is a great way to sell. It catches people’s attention, engages them, and injects an element of humanity into otherwise static information.
Dorie Clark: The Five Most Common Mistakes in Social Marketing - and How to Avoid Them
Bad social marketing campaign isn't going to achieve any of your goals. If you want to encourage individuals or business owners to change their behavior and habits, you need to do it right.
Ashton Kutcher, American Airlines and the Nature of Influence - SocialTimes.com
A few weeks ago, Ashton Kutcher became involved in a Twitter war with the Village Voice. Guest blogger Gary Lee, CEO of mBlast, uses this kerfuffle as the basis of an exploration of the types of influencers and how marketers should consider each.
Does Your Target Market Care about Facebook?
Do you think nobody in your target market is on Facebook? Maybe, you’re laboring under the delusion that they are … but that they don’t want to engage with your company in a “personal” environment. As a B2B social media marketer, I’ve gone back and forth on this. There have been times wh ...
Slicing the Green Pie: How to Segment in the Green Market | Principled Profit
Would you use the same marketing strategy to sell a Lexus and a Smart? In both B2C (Business To Consumer) and B2B Green marketing, know your clients' motivations.
Efficiency Targets: Don’t Short-Change Your Marketing
The incremental marketing efficiency can be far more aggressive than the average. Here's why
Organising a Conference
Organising a conference is a big task. It requires finding a venue, speakers, coordinating the event and then managing it. Conference management requires a lot of organisation and some good contacts.Source: Business Articles from EzineArticles.com
Where did that promotion go? The importance of Post-Click Marketing Personalization. | Persuasive
It's been awhile since my last blog post, and that's not due to my lack of inspiration but more due to the fact that it's been quite busy over here at
Scott Hull Associates » Mark Riedy + Red Baron
An interview with art director, Victor JantzenClient: LPKTitle of Project: Red Baron Pizza- character development/updateTarget audience: Consumer Food Market CustomersWhat creative/business goals did you have with this project? The objective was for LPK to contemporize the overall brand
10 Habits of Highly Effective Social Media Marketers
The Marketing Leadership Council have published some useful principles for successfully incorporating social media into you mix.<br><br><ol><li>Savvy social media-ites can cite their business objective clearly and succinctly. All members of the social media team know what their efforts are designed
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