Blogs

Small Business Lessons from the Hottest Retailers | Blog | Daily Dose | Entrepreneur.com

Here's how some retailers managed to thrive despite the nation's economic malaise.Get the latest blog articles on business ideas and trends from...

Rockfish Blog - Rockfish's Wade Allen presents the "Brave New World of Retail" at iMedia

At the 2011 iMedia Breakthrough Summit, Wade Allen, VP of Retail at Rockfish joined Devora Rogers, Director of Product Strategy at IPG Lab, to sh...

Branding: Steve Jobs Versus Jesus? | Webcopyplus Web Copywriter Blog

The Apple logo on a laptop or phone may evoke the same feelings for some people as a crucifix or Star of David pendant does for others, suggests research by Tel Aviv University, Duke University and New York University scientists.

BrandFreak: People find store brands tasty, and not just because of the price

A recent taste test confirmed that many store-brand items taste just as good as their national-brand counterparts.

China's In-Store Wars - Max Magni and Yuval Atsmon - The Conversation - Harvard Business Review

Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.

Courtney Cachet: Lovesac, Sippy Cups and Becoming a National Brand

This week I officially became a national brand. It's funny, my brand really took off when I got married and had two kids. Who knew?

Wait, what is this advertising, affiliate, Amazon, Internet retail tax? | Affiliate Marketing Blog

Affiliate marketing news and opinion from Shawn Collins, an affiliate marketer since 1997, co-founder of Affiliate Summit and author of Successful Affiliate Marketing for Merchants. We, the affiliates, associates, publishers and partners, have a semantics problem. We're not on the same page. There

Sarah O'Leary: R.I.P. Gatorade (1965-2009): A Senseless Marketing Tragedy

In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.

Sarah O'Leary: Let's Face It -- We're Brandwashed.

Consumers are the most important consideration in a marketing cycle, and they don't spend hours wondering if their yogurt is "perky yet confident," and "not afraid to share its opinion."

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