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Wait, what is this advertising, affiliate, Amazon, Internet retail tax? | Affiliate Marketing Blog
Affiliate marketing news and opinion from Shawn Collins, an affiliate marketer since 1997, co-founder of Affiliate Summit and author of Successful Affiliate Marketing for Merchants. We, the affiliates, associates, publishers and partners, have a semantics problem. We're not on the same page. There
Sarah O'Leary: R.I.P. Gatorade (1965-2009): A Senseless Marketing Tragedy
In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.
Sarah O'Leary: Let's Face It -- We're Brandwashed.
Consumers are the most important consideration in a marketing cycle, and they don't spend hours wondering if their yogurt is "perky yet confident," and "not afraid to share its opinion."
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