Blogs
Al Norman: Rahm Emanuel's 40 Days in the Desert
Just as Moses never reached Canaan, Mayor Emanuel may never emerge from the food desert if he keeps having visions of Wal-Mart as the promised land.
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Why Wal-Mart Went Shopping in Africa - Rajiv Lal - HBS Faculty - Harvard Business Review
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.
Geographic Impact of PPC Part 2: Retail Chains
Part 2 of our study: much of the conventional wisdom around paid search driving store sales may be wrong.
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Gary Rivlin: NAMING NAMES: Every Bank and Business a Subprime Lender
Wells Fargo, JPMorgan Chase, and Bank of America. Goldman Sachs, Morgan Stanley, and American Express.
PPC: Lessons from our Parents
The data shows that geographical considerations matter -- not just simple regional preferences: factors like population density, home values, average incomes, retail proximity etc. impact performance of PPC ads. Now we just need more tools from the engines to act on this data.
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