Blogs

Deepa Prahalad: Can Your Strategy Pass the Infomercial Test?

Infomercials manage to do something that big companies struggle with: they clearly communicate their value proposition and they tell a story on the consumer's terms.

BrandFreak: Kate Middleton's sapphire ring spawns imitators cheap and dear

A knock-offs popped up this past weekend on QVC for the recession-friendly price of just $39.54!

7 Sales Lessons I’ve Learned from QVC | New Home Sales Training & New Home Sales Management Blog -

I watch QVC. I admit it. It’s not because I’m a fan of gadgets or a collector of costume jewelry. I tune in to see the selling expertise. QVC should be

Top 10 Most Ridiculous Infomercials On YouTube

If you’ve ever flipped through the television channels in the middle of the night then you know that there is something strangely appealing about watching infomercials—whether they are trying to sell you a set of Ginsu knives, the Magic Bullet or a machine that vacuum packs your shirts.  Now you

BrandFreak: Shake Weight infomercial now available for private DVD viewing

I don't understand what everyone's talking about. This looks like a fine way to tone the arms.

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