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In addition, we seek to offer our professionals an attractive, motivating project that also creates loyalty through mobility proposals aimed at positions where they can develop their full potential.

http://www.telefonica.es/rc2006/telefonica/informe_rc/casestudycc6a-2.html?instanceid=2725807&context=2760256&lang=en&currentContext=2720153

Case Study: NEA: How A Leading Professional Association Boosts Annual Revenue Using Lyris

With 2.7 million members, the National Education Association is one of the largest professional organizations in the world and has representatives at every conceivable level of teaching and instruction, from pre-school all the way to university graduate programs.

http://www.lyris.com/resources/casestudies/casestudy_nea.html

InternationalMarketingCaseStudy - page 3 of 3

becoming established in an outlet. In the old west of Germany, this policy had worked well.

http://www.ibisassoc.co.uk/case-studies/InternationalMarketingCaseStudy/index3.html

Telefónica CR Report: Young talent in Ecuador

This project, which began in September 2006, sought to identify the best professional talent among young people who were about to graduate or had recently obtained their degree to then integrate them into the company.

http://www.telefonica.es/rc2006/telefonica/informe_rc/casestudy7577.html?instanceid=2755598&context=2760256&lang=en&currentContext=2720158

Telefónica CR Report: Since when has Telefónica innovated?

1965. Inauguration of the Pencan-1 underwater cable between San Fernando (Cádiz) and Santa Cruz de Tenerife. It was considered to have the greatest capacity in the world.

http://www.telefonica.es/rc2006/telefonica/informe_rc/casestudyf9a3.html?instanceid=2747764&context=2760250&lang=en&currentContext=2719448

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Telefónica CR Report: Mentor Program in Telefónica España

Telefónica de España develops the mentor, abacus and intelec programmes. This type of programme offers the selected professionals in this line of business the following:

http://www.telefonica.es/rc2006/telefonica/informe_rc/casestudyddb4.html?instanceid=2785328&context=2760256&lang=en&currentContext=2720158

Telefónica CR Report: Young professionals program in Latin America

Telefónica Latin America is developing the International Management Development Programme (for middle managers) and the Young Professionals Programme.

http://www.telefonica.es/rc2006/telefonica/informe_rc/casestudy0847.html?instanceid=2785347&context=2760256&lang=en&currentContext=2720138

Telefónica CR Report: Atento opens a new customer service centre in Bucaramanga, Colombia

What can we give to Bucaramanga? We also want to contribute to towns with an unemployment rate such as that of Bucaramanga and we want to help bring the rate down. What will the Bucaramanga call centre be like?

http://www.telefonica.es/rc2006/telefonica/informe_rc/casestudy8c2a.html?instanceid=2725751&context=2760256&lang=en&currentContext=2720158

Telefónica CR Report: A new culture of innovation

The Entrepreneurs competition, which motivated our employees to contribute their ideas, so that these to be recognised and put into action. During 2006, this programme received twelve projects, three of which were identified as having a high economic impact and which are being developed.

http://www.telefonica.es/rc2006/telefonica/informe_rc/casestudy19f3.html?instanceid=2747536&context=2760250&lang=en&currentContext=2719438